Kara Miller Interiors
Kara Miller Interiors, a full-service design studio, specializes in new construction and large-scale renovations. Kara Miller Interiors is renowned for weaving sentimental and meaningful moments into each client's home to create a soulful backdrop for all life’s previous moments. Kara envisioned a brand identity that mirrors her bespoke and thoughtful approach to interior design and highlights her love for nature and color. She desired a logo that would eloquently communicate the essence of her company at a glance, embodying warmth, friendliness, and approachability while maintaining a sense of taste and elegance. It was essential for the mark to be unique and instantly recognizable, serving as a visual ambassador for her brand.
creative process
The creative journey for Kara Miller Interiors' visual identity began with an in-depth exploration of Kara’s portfolio. This research revealed her unique design philosophy and a profound connection to natural elements used in design. Collaborating with Kara unearthed key elements of her vision for interiors that blend elegance with nature to create soul-filled homes for her clients. These insights were instrumental in shaping the brand mark—a distinct crest rendered in soft watercolor, meticulously hand-drawn to encapsulate the essence of Kara Miller Interiors.
The Identity
The final brand identity for Kara Miller Interiors is a testament to Kara’s design philosophy. The center of the crest reflects a bamboo mirror and is surrounded by a grand display of palms to evoke the lush surroundings of the luxury homes Kara designs. Hand lettered calligraphy forms the a distinct logo type and pairs elegantly with the crest also giving a casual note reflecting the easy lifestyle of coastal living. Inside the crest, Kara’s initials are designed to mimic bamboo latticework, creating a harmonious blend of personal and professional identity. It speaks volumes about her dedication to creating spaces that are not only beautiful but also imbued with personal significance. The color palette is soft and reflective of the hues commonly found in Kara’s work, reinforcing her signature style. The unique, recognizable logo effectively communicates the warmth, friendliness, and elegance that clients can expect from Kara Miller Interiors, making it a fitting introduction to her exceptional work.
Cane House
Cane House Interiors is Kara Miller’s curated collection of home goods designed to help clients create a welcoming home filled with southern hospitality, natural textures and elegant furnishings that provide a soulful backdrop for life's precious moments. The brand mark for Cane House Interiors draws inspiration from Kara’s father’s childhood home in Cuba and cherished family vacations in the Bahamas, capturing the essence of warmth and nostalgia. It reflects Kara’s love for natural textures and elements, a hallmark of her signature style, creating a visual identity that resonates with the brand’s commitment to creating a soulful backdrop for all life’s precious moments.
deliverables
Visual Branding
Printed Collateral
Website
credits
Carmel Fasano Brantley, photography
Mary Margaret Smith, photography
Kind Words
“Working with Holly was a dream from start to finish. As a professional, she is incredibly gifted in her field, she is capable of MORE than you know, she is respectful and on time. As a person, she is the loveliest and most kind hearted individual you could ever care to work with. Creatively, she surpassed my expectations and was somehow able to fully capture the essence of the brand I was trying to build with the most thoughtful and intentional crest that is now the thumbprint of my business. I am so grateful for the creative energy she poured into my business and have since then collaborated with her on additional projects. My suggestion for anyone looking to work with her: TRUST her, give her creative freedom and she will surpass your expectations.” -Kara Miller