The Little Lane Shop
The Little Lane Shop, a charming children’s boutique nestled in Albany, Georgia, caters to families across the Southeast with a blend of classic and contemporary styles for newborns to teens. Founded by Laura Lane in 2019, the idea for the shop stemmed from the joy Laura found in dressing her children. Captivated by the whimsical details and nostalgic allure of classic children's clothing, Laura envisioned a shopping experience that would help customers create joyful memories for their own families. Her desire was to craft an atmosphere that was fun, inviting, and free from the pressures often associated with shopping.
As the shop evolved, Laura sought a brand refresh that would mirror the refined taste and delightful personality her shop exuded and had become known for. She envisioned an updated color palette that was both unexpected and chic, with brand elements that reflected the delightful nature of the styles found in her shop.
Creative Process
The creative journey for The Little Lane Shop's brand identity began with an extensive exploration of classic children's literature, which shapes the imagination and character of children. The goal was to create a brand centered around nostalgic illustrative elements that would inspire and evoke a sense of wonder. Conversations with Laura revealed a desire for the brand to incorporate unexpected elements that set it apart from other children’s shops. Drawing inspiration from the works of Matisse, Laura's favorite artist, I crafted a chic and sophisticated color palette that avoids being overly sweet. Understanding the town and clientele of the shop was crucial in achieving a brand image that is both aspirational and warmly rooted in small-town Georgia.
the identity
The essence of The Little Lane Shop's new brand identity is a celebration of home and childhood wonder. Inspired by the heartwarming concept of nurturing joy, play, and learning in every child's life, the brand assets echo a desire for homes filled with laughter and growth, shaping the character of young souls. The storybook-inspired illustrations evoke the simple delights of home, while the presence of a King Charles Cavalier pays homage to Laura's beloved pet. Against a backdrop of a charming pink house with a blue roof, adorned with a coral door reminiscent of red geraniums, the brand mark captures the essence of timeless elegance fused with vibrant, youthful charm.
The culmination of this creative endeavor is a brand identity that breathes life into The Little Lane Shop's ethos. The new brand mark, with its whimsical storybook elements, invites clients into a world of joy, style and delightful shopping experiences. It stands as a testament to Laura's vision and the seamless fusion of sophisticated aesthetics with the playful spirit that defines The Little Lane Shop.
sister
In addition to the updated brand for The Little Lane Shop, Laura sought to create additional brand assets for her tween audience. This vision led to the creation of the sub-brand called Sister. Laura wanted the Sister brand to resonate with a diverse group of girls, from sporty to girly, bookworms to music lovers, all discovering their own style and navigating the dynamic tween years. Sister aims to offer parent-approved styles that help young girls grow with sophistication and confidence.
The direction for Sister focused on simplicity and youthful cheerfulness. A hand-lettered wordmark captures the essence of a tween girl's vibrant spirit while maintaining a chic and sophisticated look. The mark embodies the versatility of being sporty, girly, and everything in between. Designed in the same hand-lettered style as The Little Lane Shop logo, the Sister logo features a playful daisy dotting the letter "i," adding a touch of fun and whimsy.
Madge, Sister’s mascot, is a stylish King Charles Cavalier, adding a unique and fashionable character to the brand. The Sister logo is versatile and designed for bold, fun applications, such as featuring Madge sporting daisy-shaped sunglasses and a daisy chain necklace. The daisy symbolizes new beginnings, joy, and cheerfulness, perfectly aligning with the brand’s ethos.
deliverables
Branding and Visual Identity
Patterns and Illustrations
Stationery and Printed Collateral
Social Media Templates
Packaging
credits
Mary Margaret Smith, photography
kind words
Two words come to mind when I think of Holly and her work: visionary and extraordinary. Holly can transform the loosest of inspirations into an enchantingly detailed story that reflects the heart of a brand. Additional to her artistic abilities, she is punctual, professional, kind, and patient. And, I never thought I would find a match in my love for details, but I did in Holly! I am so happy I found her— and feel as though she impacted my business in the most positive way. -Laura Lane