portiera travel
Portiera Travel, founded and led by Anne Tilson Varner, stands as a beacon of refinement and luxury travel experiences, tailored to discerning clients seeking unparalleled adventures in the heart of California’s wine country and beyond. With over two decades of expertise in Napa and Sonoma, Anne has fostered deep connections and uncovered exclusive destinations, offering her clients unparalleled access and insider knowledge. Her dedication to understanding each client's desires and objectives ensures a personalized and exceptional travel experience every time. Anne desired the Portiera brand identity to encapsulate her impeccable service and cater to her refined clientele.
Creative Process
The creative journey for Portiera Travel's brand identity began with in-depth research into the Napa and Sonoma Region, the culture of wine making and Anne’s unique approach to luxury travel. Collaborative sessions with Anne uncorked key elements such as her love for the wine country, personalized service ethos and attention to detail. These insights informed the development of the brand mark, a crest meticulously crafted to reflect the essence of Portiera Travel while resonating with its target audience.
the identity
The culmination of the creative process is a sophisticated and distinctive brand identity that speaks volumes about Portiera Travel's commitment to excellence. The cornerstone of this identity is a bespoke crest, drawing inspiration from Anne's affection for California's wine country. The crest serves as a timeless symbol of luxury, exclusivity and personalized service, embodying Anne's expertise and passion for creating unforgettable travel experiences. The crest showcases intricately hand-drawn grapevines entwining around a shield, adorned with an elegant vintage monogram. Atop the crest sits an Italian-style gatehouse, symbolizing the essence of Portiera, which translates to "door" in Italian, and paying homage to the architectural motifs prevalent in Napa Valley. The color palette is inspired by the vivid colors of the region.
deliverables
Visual Identity
Printed Collateral
Website
credits
Mary Margaret Smith, photography
Kathleen Varner, stylist
Kind Words
“Storytelling is such an important part of our brand. Holly was able to extract the important nuances of what makes our brand unique and apply those with a combination of her creative and technical skills from font details to custom illustrations. The result is a cohesive and comprehensive brand platform we will embrace for years to come.” -Anne Tilson Varner